Finding creators takes weeks of cold outreach
Without a platform, sourcing begins with Instagram DMs, agency middlemen, or spreadsheets of follower accounts. This process eats weeks before a single video is briefed.
Source Authentic Video Content
Authentic UGC from vetted Indian creators, at scale.
Brief creators, review content, manage revisions, and handle rights and payments in one campaign workspace. Get production-ready UGC for ads and social in 3 to 5 business days.
✓ First delivery in 3 to 5 days
Dashboard preview
The UGC campaign workspace: from creator search to content approval
This is what the actual interface looks like, built with representative dummy data so you can evaluate before you sign up.
Interactive previewClick the tabs below to explore
app.ugccontent.in/campaigns
🔍 Filter by niche, location, platform…
A
Ananya K.
Beauty · 12K followers
₹4,500/video
⭐ 4.9
R
Rohan S.
Tech · 8K followers
₹3,800/video
⭐ 4.7
S
Simran T.
Lifestyle · 21K followers
₹6,000/video
⭐ 5.0
D
Dev M.
Food · 15K followers
₹4,000/video
⭐ 4.8
Creator directory with 2,000+ pre-vetted profiles
Deliverable status tracked from brief to payment
Brands that run UGC campaigns outperform brand content
4xHigher conversion rate vs brand video
2,000+Vetted creators ready to deliver
3-5 daysAverage time to first content delivery
Why it matters
The UGC sourcing challenges brands face without a platform
These are the blockers teams hit before they find a better system.
Content brief miscommunication wastes budget
A PDF brief sent over email with no structured feedback loop means creators guess at your brand's expectations, leading to off-brand content and expensive revision cycles.
Rights and usage agreements are a legal grey area
Without proper contracts, brands often cannot repurpose creator content for paid ads, whitelisting, or long-term use, losing the ability to maximise ROI on content spend.
How it works
From campaign idea to approved content in days
Three straightforward steps, from setup to your first result.
Write your brief and set campaign parameters
Define your product, the content style you want, required deliverables (e.g. 3 x 60-second Reels), target audience, and budget. The UGC India brief builder guides you through each field.
Discover and invite creators from the directory
Filter the creator directory by niche, platform, location, and portfolio. Review each creator's work, rates, and past brand performance, then send invitations to your shortlist.
Review, approve, and own the content
Creators submit drafts inside the platform. Leave timestamped feedback, request revisions, approve the final version, and trigger payment, all from one dashboard.
Feature deep-dive
See exactly how each feature works
Real dashboard UI with dummy data, so you know precisely what to expect before signing up.
Creator Discovery
Find vetted creators in your niche in under 5 minutes
The problem
Sourcing UGC creators through Instagram DMs, agency rosters, or influencer marketplaces takes weeks of cold outreach, and you have no way to verify content quality or past brand performance before paying.
The creator directory has 2,000+ vetted creators with full portfolios, engagement metrics, content samples, and brand ratings from past campaigns. Filter by niche, platform, follower count, and location. Invite your shortlist directly from the directory.
- 2,000+ pre-vetted creators with verified content quality
- Filter by 12 content niches, 4 platforms, and location
- View full portfolio and past brand campaign ratings before inviting
🔍 Filter by niche, location, platform…
A
Ananya K.
Beauty · 12K followers
₹4,500/video
⭐ 4.9
R
Rohan S.
Tech · 8K followers
₹3,800/video
⭐ 4.7
S
Simran T.
Lifestyle · 21K followers
₹6,000/video
⭐ 5.0
D
Dev M.
Food · 15K followers
₹4,000/video
⭐ 4.8
Brief and Deliverable Management
Brief creators once and track every deliverable to completion
The problem
Briefing creators over email creates a documentation trail that is impossible to manage at scale. When five creators work simultaneously on different versions of the same brief, confusion is inevitable.
Every creator in your campaign receives the same structured brief directly in their UGC India dashboard. Deliverable status is tracked per creator from brief to submission to approval. Leave timestamped video feedback and request revisions with one click.
- All creators see the same structured brief, no email chaos
- Track deliverable status: Brief sent, Submitted, Under review, Approved
- Timestamped video feedback eliminates revision ambiguity
3Approved
1In Review
2Pending
| Creator | Deliverable | Due | Status |
|---|---|---|---|
| Ananya K. | Hook Video 30s | 5 Jun | Approved |
| Simran T. | Product Review | 7 Jun | In Review |
| Dev M. | B-Roll Pack | 9 Jun | Pending |
Payments and Rights
Pay creators safely and own the content rights from day one
The problem
Paying creators before content is approved means taking full risk on delivery. Paying after creates friction and delays. Without formal usage rights agreements, you often cannot repurpose UGC for paid ads.
Campaign funds are held in escrow from launch. Payment releases to creators only when you approve their content. Usage rights agreements are auto-generated per deliverable, specifying repurposing scope (social, paid ads, whitelisting) in the contract terms.
- Escrow-protected payments, no risk to brand spend
- Usage rights contracts auto-generated for every deliverable
- Specify ad repurposing scope, whitelisting, and exclusivity
Total earned this month
₹48,200
₹6,500 pending approval
Withdraw to Bank ↗
Recent Payouts
| FoodieBox India | ₹8,500 | Paid |
| UrbanClap | ₹5,000 | Paid |
| Zivame | ₹6,500 | Pending |
| Nykaa Beauty | ₹12,000 | Paid |
Complete feature list
A complete UGC campaign management workspace
Everything designed to work together, no separate tools, no stitching required.
Creator Discovery Directory
Search 2,000+ vetted creators by niche, platform (Instagram, YouTube, TikTok), follower count, location, and content format. Preview full portfolios before inviting.
Campaign Brief Builder
Structure your brief with product descriptions, content requirements, tone, reference examples, and must-include elements. Creators see everything they need before accepting.
Deliverable Management
Track every deliverable from brief to submission to approval. See the exact status of each piece: submitted, under review, revision requested, approved, paid.
Timestamped Revision Feedback
Leave feedback at specific timestamps in a video, just like a video editor. Creators know exactly what to change without ambiguity.
Escrow-Based Creator Payments
Funds are held in escrow and only released to creators when content is approved. No upfront risk to brand spend, no delayed payments to creators.
Usage Rights Contracts
Auto-generate standard usage rights agreements per deliverable. Define repurposing scope (social, paid ads, whitelisting, TV) directly in the contract terms.
Creator Performance Scoring
After a campaign, rate creator quality, communication, and delivery punctuality. Scores influence creator directory rankings for other brands.
Campaign Analytics Dashboard
See submission rates, approval rates, revision rounds, time-to-delivery, and spend summary across all creators in a campaign.
Ready to scale your brand?
Join thousands of brands already running campaigns, automating WhatsApp, and sourcing creators on UGC India. Free to start.
Related features
Also explore
Everything works better together. See how these features connect.
WhatsApp Campaigns
Distribute approved UGC content through WhatsApp broadcast campaigns to your customer list.
→Email Marketing
Embed UGC videos and testimonials in lifecycle email campaigns to drive conversions.
→Content Planner
Schedule approved UGC across your social channels from the same workspace.
→FAQ
Frequently asked questions
Everything you need to know before getting started.
How quickly can I get my first UGC video?
Most brands receive their first content submission within 3 to 5 business days of launching a campaign. With a clear brief, experienced creators typically deliver draft content within 48 to 72 hours.
How do I find creators who fit my brand?
Use the creator search directory to filter by content niche, platform, follower count, location, content type, and past brand experience. Preview their full portfolio before inviting them.
Can I approve content before it goes live?
Yes. All submitted content goes through your approval workflow before the creator is paid. You can request revisions with specific comments and creators resubmit until you approve.
How many revision rounds are allowed?
The default is two revision rounds per deliverable, which you can customise per campaign. Clearly written briefs dramatically reduce the need for revisions.
Can I run campaigns for multiple products simultaneously?
Yes. Create separate campaigns for each product. Each campaign has its own brief, creator list, deliverables, timeline, and budget.
How are creators paid?
You deposit campaign funds in escrow upfront. Creators are released payment when you approve their content. Payments are made in INR via bank transfer or UPI.
What types of content can I commission?
Unboxing videos, product reviews, tutorial UGC, lifestyle-integration Reels, B-roll packs, testimonial videos, comparison content, and more. Define the format in your brief.
Does UGC India vet the creators on the platform?
Yes. Creators go through a review process before being listed in the discovery directory. We verify content quality, follower authenticity, and past brand performance.
Can I repurpose UGC content for paid advertising?
The usage rights you agree to in the campaign contract determine what you can do with the content. Most creators on UGC India offer paid ad repurposing rights and you can set this as a requirement in your brief.
Is there a minimum campaign budget?
There is no platform-set minimum. Campaign budgets depend entirely on the number of creators, deliverables, and usage rights you negotiate. We provide benchmark rates per content type to help you budget.
Can I track campaign performance metrics?
Yes. The analytics dashboard shows deliverable status, creator performance, content quality scores, and, if the creator grants analytics access, reach, play rate, and engagement.
How do I communicate with creators during a campaign?
The in-platform messaging system handles all campaign communication. Brief uploads, content submissions, revision requests, and approvals all happen in one thread per creator.
Can I work with the same creator again?
Yes. Tag favourite creators and invite them directly to future campaigns. Build a private roster of high-performing creators for ongoing work.
What happens if a creator fails to deliver on time?
Creators with missed deadlines are flagged in the system. You can reassign the deliverable to another creator. Escrowed funds are not released until content is approved.
Does UGC India handle contracts and rights agreements?
Yes. The platform generates a standard usage rights agreement per campaign deliverable. Custom contract terms can be added for campaigns requiring specific IP arrangements.