Constant tab-switching kills focus
Running WhatsApp campaigns, sourcing UGC, and managing Facebook Ads requires juggling three separate platforms. Every context switch costs time and increases the chance of mistakes in budget or targeting settings.
Official Meta Marketing API v25.0
Manage all your Meta ads without leaving your brand dashboard.
Connect Facebook ad accounts via official OAuth, track ROAS and CPA in real time, create campaigns and custom audiences, automate rules, and export reports. All in INR, alongside your WhatsApp campaigns and UGC content.
✓ Live campaign and ROAS data
Dashboard preview
The Meta Ads dashboard with live campaign data
This is what the actual interface looks like, built with representative dummy data so you can evaluate before you sign up.
Interactive previewClick the tabs below to explore
app.ugccontent.in/brand-meta-ads
KPIs update every 15 minutes from Meta Insights API
Campaign table shows ROAS and CPA side by side
Brands running Meta Ads through UGC India
₹2Cr+Ad spend tracked monthly
5.3xAverage ROAS across accounts
3Audience types: file, pixel, lookalike
Why it matters
Why managing Meta Ads is painful without a unified dashboard
These are the blockers teams hit before they find a better system.
No single view of cross-channel spend
Your WhatsApp spend, email metrics, and Meta Ads ROAS live in completely separate dashboards. You cannot correlate the full customer journey from Instagram ad impression to WhatsApp conversion in one report.
Manual reporting is a weekly time sink
Pulling campaign data from Ads Manager, formatting it into a client deck, and doing this every week for multiple ad accounts adds up to hours that should be spent on strategy.
How it works
How to connect and manage Meta Ads in UGC India
Three straightforward steps, from setup to your first result.
Connect your ad account with one OAuth flow
Click Connect Meta Account, complete Facebook OAuth, and select the ad accounts you want to manage. Tokens are encrypted at rest. Multiple ad accounts connect in one session.
Get a full performance overview in under 30 seconds
The moment you connect, the overview dashboard loads spend, impressions, ROAS, CPA, CTR, and results for the last 30 days with a 14-day spend trend chart and platform breakdown.
Create campaigns, manage audiences, and automate rules
Build new campaigns and ad sets, create website retargeting audiences from your pixel, generate lookalike audiences from your best customers, and set automated rules that pause or adjust budgets when performance drifts.
Feature deep-dive
See exactly how each feature works
Real dashboard UI with dummy data, so you know precisely what to expect before signing up.
Analytics Overview
Every Meta ad metric you need, live in one view
The problem
The native Ads Manager is built for advanced media buyers. For a brand owner who needs a quick read on performance, it is overwhelming, and there is no way to see Meta Ads alongside your other marketing channels.
The UGC India Meta Ads overview surfaces the six most important KPIs (spend, impressions, results, ROAS, CPA, CTR) with week-over-week delta. A 14-day spend trend chart and campaign-level table let you drill into what is driving or dragging performance.
- KPI overview with delta vs previous period
- 14-day spend sparkline and platform split (FB vs IG)
- Campaign table with spend, results, ROAS, and CPA side by side
Custom Audiences
Build retargeting and lookalike audiences without touching Ads Manager
The problem
Creating a website retargeting audience or uploading a customer file requires navigating to the Audiences section of Ads Manager, knowing the right pixel ID, and understanding how audience rules map to backend objects, which most brand teams do not.
The audiences section provides three guided creation flows: upload a Customer File from your CRM; build a Website Audience from your pixel with URL and retention-day rules; or create a Lookalike from any existing custom audience. All three are point-and-click.
- Customer File upload with CSV contact matching against Facebook graph
- Website retargeting via pixel, PageView, and URL filter rules
- Lookalike audiences: select origin audience, ratio, and country
Automated Rules and Reports
Stop checking ad performance manually. Let rules handle it.
The problem
Monitoring ad performance for budget pacing, frequency caps, or CPA drift requires checking Ads Manager every day. One missed check when a campaign goes off-target can waste thousands of rupees overnight.
Automated rules let you define conditions (if CPA exceeds ₹200 in last 3 days, or frequency exceeds 3.5) and actions (pause campaign, reduce budget by 20%, send notification). Pair this with scheduled PDF or Excel reports sent to your inbox every Monday morning.
- Rule conditions: CPA, frequency, spend, impressions, CTR
- Actions: pause, budget adjust, notify, fully configurable
- PDF and Excel exports for overview, campaigns, leads, and demographics
Complete feature list
The complete Meta Ads management feature set
Everything designed to work together, no separate tools, no stitching required.
Multi-Account OAuth Connect
Connect multiple Facebook ad accounts from different businesses in one OAuth session. Switch accounts from a dropdown without re-authentication.
Live Analytics Dashboard
Spend, impressions, ROAS, CPA, CTR, and results with 14-day trend chart and platform split. 15-minute refresh intervals keep data current.
Campaign and Ad Set Management
View all campaigns with spend and results. Create paused campaigns and ad sets with full targeting, budget, and schedule settings. Pause, activate, or copy campaigns in one click.
Ad Preview and Status Control
View rendered previews of any active ad across Facebook, Instagram, and Audience Network placements. Pause or activate individual ads without opening Ads Manager.
Custom Audience Builder
Create and manage Customer File, Website retargeting, and Lookalike audiences. Update audience rules and check estimated reach from within UGC India.
Pixel Management
List all Meta pixels linked to your ad account. Create new pixels from the dashboard. Pixel ID is auto-filled when building website custom audiences.
Automated Ad Rules
Set performance-based rules that automatically pause campaigns, adjust budgets, or send alerts when your defined conditions are met. Runs on hourly or daily schedules.
Lead Gen Forms
Create and manage Meta Instant Forms for Lead Generation campaigns. View submissions and track lead volume alongside other campaign results.
Product Catalog Integration
Browse connected Business Manager product catalogs and product sets. Link catalogs to campaigns for dynamic retargeting and catalog sales objectives.
Breakdown Analytics
Drill into ad set performance by age, gender, placement, device, and region. Identify segments and placements delivering the best ROAS and reallocate budget accordingly.
Exportable Reports (PDF/Excel)
Generate one-click reports for overview, campaign performance, ad set analysis, lead reports, and demographic breakdowns. Save custom reports and schedule recurring exports.
WhatsApp Campaign Attribution
Click-to-WhatsApp ad results are tracked alongside organic WhatsApp campaign performance, giving you a complete picture of spend-to-conversation attribution in one view.
Ready to scale your brand?
Join thousands of brands already running campaigns, automating WhatsApp, and sourcing creators on UGC India. Free to start.
Related features
Also explore
Everything works better together. See how these features connect.
WhatsApp Business API
Run Click-to-WhatsApp campaigns from Meta Ads and manage all inbound conversations in the WhatsApp Inbox.
→UGC Campaigns
Source UGC creator videos to use as ad creatives in your Meta campaigns. Authentic content consistently outperforms brand-produced ads.
→Email Marketing
Retarget email subscribers on Meta using Customer File audiences synced from your UGC India contact list.
→FAQ
Frequently asked questions
Everything you need to know before getting started.
Does this replace Ads Manager on Facebook?
It complements Ads Manager. You can create and manage campaigns, ad sets, and audiences directly from UGC India without opening a separate tab. For advanced features Meta offers natively, the Ads Manager link is always one click away.
Which Meta ad accounts can I connect?
Any Facebook ad account linked to your Business Manager. You can connect multiple ad accounts from different businesses and switch between them. Multi-account support is available on Growth and Scale plans.
Is this an official Meta integration?
Yes. The integration uses the official Meta Marketing API (v25.0). OAuth is handled securely and access tokens are encrypted at rest. We never store your password.
Can I create campaigns from scratch inside UGC India?
Yes. You can create paused campaigns and ad sets with targeting, budget, and placement settings, then activate when ready. Full end-to-end campaign creation including ad creative upload is available on the Scale plan.
What campaign objectives are supported?
Awareness, Traffic, Engagement, App Promotion, Lead Generation, and Conversions (Sales). All standard Meta campaign objectives including Outcome-Based Advertising (ODAX) are supported.
How do custom audiences work?
You can create three types: Customer File (upload contacts from your CRM), Website (pixel-based PageView or custom event audiences), and Lookalike (Meta-generated audiences similar to your best customers). All three can be created, edited, and deleted.
Does it support Advantage+ audience targeting?
Yes. When creating an ad set, you can select Advantage+ Audience, which lets Meta broaden targeting when it identifies better results. Standard detailed targeting with interests, behaviours, and demographics is also supported.
How does the ROAS calculation work?
ROAS is calculated from Meta's offsite_conversion purchase actions attributed to your campaigns, divided by total ad spend, pulled from Meta's Insights API. Attribution window follows your campaign's configured click and view windows.
Can I track leads from Lead Generation campaigns?
Yes. Lead Gen campaign results surface in the analytics dashboard and the dedicated leads report. You can also create and manage Meta Instant Forms directly within UGC India on Growth and Scale plans.
What is the difference between the Basic, Growth, and Scale Meta Ads tiers?
Basic (Seed plan) gives you read-only analytics. Growth (Advanced plan) adds audience management, catalog browsing, pixel management, and ad rules. Scale (Enterprise plan) enables full campaign and ad creation.
Can I automate ad rules like pausing if CPA exceeds a threshold?
Yes. Automated rules let you create conditions (e.g. CPA above ₹200 in last 3 days) and actions (pause campaign, adjust budget, send notification). Rules run automatically on your configured schedule.
How often is analytics data refreshed?
The overview dashboard refreshes every 15 minutes from a cached snapshot. On-demand refreshes are available for campaign and ad set detail views. Historical daily metrics are synced nightly.
Can I export reports to PDF or Excel?
Yes. All reports including overview, campaign performance, ad set breakdown, demographic analysis, and lead reports can be exported as PDF or Excel with one click. Custom report builders let you save and schedule recurring exports.
Does it support WhatsApp Click-to-Chat ad objectives?
Yes. Campaigns with Click to WhatsApp objectives are tracked and their performance appears in the dashboard, creating a closed loop between your Meta ad spend and WhatsApp Inbox conversations.
Is there a product catalog integration for dynamic ads?
Yes. The catalog management section lets you view connected Business Manager product catalogs and their product sets. Linking a catalog to your ad account for dynamic retargeting is supported.
Can multiple team members manage Meta Ads?
Yes. Workspace permissions include separate meta_ads.view and meta_ads.manage roles. Viewers can see analytics and reports. Managers can create and edit campaigns, audiences, and rules.
Is Conversion API (server-side events) supported?
Server-side Conversion API is not currently implemented. Pixel-attributed conversions are read from Meta's Insights API for analytics. CAPI support is on the roadmap.
Does my data stay in India?
Campaign data and performance metrics are cached on our Indian servers (DigitalOcean Mumbai) for the analytics dashboard. Your actual ad data remains in Meta's infrastructure and is read via the API.