Campaign Management Redefined

Launch creator campaigns.
Approve great content.
Pay only when satisfied.

UGC India gives your brand direct access to a curated pool of tiered creators. Campaigns are prepaid — top up your wallet and funds release to creators only when you approve their content.

ugcindia.com
Brand Wallet
₹1,50,000
Prepaid balance · Releases on approval
₹4.2LPaid out
98%Approved
234Creators
Content approved
₹15,000 sent to @riya.creates

Problem and solution

The Chaos
Fragmented discovery
Endless scrolling Instagram, manually bookmarking
creator profiles with no system.
Spreadsheet fatigue
Static documents that go stale instantly. No real-time
visibility on who delivered what.
Communication hell
Mixing business with personal DMs. Tracking approvals
over WhatsApp and email.
Payment chaos
Manual wire transfers, chasing invoices, and net-30
delays that frustrate your best creators.

The Problem We Solve

Running influencer campaigns shouldn't feel like a second job.

The UGC India Direction
Inbound creator discovery by tier
Post your brief and creators apply by Bronze, Silver, or
Gold tier. No cold outreach, no inbox chaos.
Automated workflows
Brief, review, and approve in one thread designed for
work — not personal DMs.
Real-time campaign tracking
Live dashboards — know exactly where every creator
and piece of content stands at all times.
Prepaid wallet — pay on approval
Top up before launching. Funds only release to creators
when you approve their content — full control, always.

From brief to published content in four steps.

1

Top up and Post

Add credits to your brand wallet, define deliverables, set payout, pick creator tier. Takes under 10 minutes.

2

Review applicants

See creator profiles, tier badges, follower metrics, and past work. Approve who fits — decline the rest.

3

Approve content

Creators upload directly on UGC India. You review, request changes, and approve — no emails or drive links.

4

Payment Automated

Approving content releases funds from your wallet to the creator instantly. No invoices, no bank transfers.

CREATOR
TIERS

Work with the right creator
at the right rate.

Silver Badge

Silver Tier

Emerging creators building their portfolio. Perfect for high-volume, cost-effective content at scale.

  • Hungry to deliver quality
  • Budget-friendly rates
  • High volume capability
Gold Badge

Gold Tier

Established creators with a consistent track record of completed projects and quality submissions.

  • Proven delivery record
  • Mid-tier rates
  • Strong audience engagement
Elite Badge

Elite Tier

Top-tier power creators with a premium portfolio, high engagement, and repeat-booking track record.

  • Premium quality & reliability
  • Higher per-video rates
  • Priority for flagship campaigns

Every creator is tiered by their track record. You choose which tier
your campaign targets — with different rates per tier.

Campaign Add-ons

More content formats. Same creator. Same campaign.

Add extra deliverable formats to any campaign for a supplemental charge — no separate negotiations ever.

Photo Bundle Add-on

Request a set of high-quality product or lifestyle photos alongside the main video. Perfect for multi-channel campaigns across Instagram feeds, ads, and your website.

Square Edit Add-on

Request a square-format cut of the video in addition to the vertical — optimised for Instagram feed, Meta ads, and WhatsApp status campaigns.

Platform Features

Everything you need to run creator campaigns at scale.

Campaign Management

A centralized hub for tracking briefs, timelines, and deliverables across multiple campaigns simultaneously.

  • Brief templates & tier targeting
  • Real-time status tracking
  • Multi-campaign dashboard

Creator Discovery

Creators apply to you, filtered by tier. Review their profiles and past project history before approving.

@riya.creates
Beauty · Elite Tier
@arjun.kap
Tech · Gold Tier
Pending
@meera.style
Fashion · Silver Tier
Pending

Prepaid Wallet & Automated Payments

Top up your wallet before launching. Approve content and payment hits the creator's wallet instantly — no invoices, no transfers, every transaction logged.

Your next campaign starts
here.

Whether you're a brand looking for authentic content at scale, or a creator ready to work with brands you love — UGC India is the only platform you need.