Ideas scattered across apps
Content ideas live in WhatsApp threads, Notes, Google Docs, and random Slack messages. By posting day, context is lost and quality suffers.
Visual Content Calendar
Plan 30 days of content in one afternoon.
A drag-drop content calendar that syncs brand teams, UGC creators, and approval workflows. Brief creators, review drafts, and schedule posts from one shared workspace.
✓ Monthly planning in under 2 hrs
Dashboard preview
The content calendar with real planned posts
This is what the actual interface looks like, built with representative dummy data so you can evaluate before you sign up.
Interactive previewClick the tabs below to explore
app.ugccontent.in/content-planner
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Skincare Reel
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Blog: UGC Tips
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Product Review
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Email Newsletter
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Posts organized by channel with status tracking
Client approval link shareable from any post
Helping content teams move faster, consistently
85%Reduction in missed post deadlines
3xFaster content approval workflows
12K+Posts planned per month on platform
Why it matters
The content chaos brands and creators both experience
These are the blockers teams hit before they find a better system.
No visibility for brand teams
When content is planned ad hoc, brand managers cannot see what is coming, cannot brief creators properly, and cannot maintain a consistent visual identity.
Last-minute approval bottlenecks
Content gets shared for approval via email or messaging apps hours before the deadline. Revisions are disorganised and posts frequently go out late or wrong.
How it works
From blank calendar to a month of content
Three straightforward steps, from setup to your first result.
Add your brand channels and team members
Connect Instagram accounts, add teammates or freelancers, and set role permissions in minutes.
Fill the calendar with posts and briefs
Drag content into date slots, assign to creators, and attach briefs with references, copy, and hashtags directly in the card.
Review, approve, and publish
Move posts through the Draft, Review, Approved, Published workflow. Schedule direct to Instagram or hand off approved content to your team.
Feature deep-dive
See exactly how each feature works
Real dashboard UI with dummy data, so you know precisely what to expect before signing up.
Visual Calendar
See your entire month of content in one view
The problem
With content ideas scattered across WhatsApp threads, Google Docs, and mental notes, it is impossible to see gaps, clashes, or whether you are posting consistently enough.
The drag-drop monthly calendar shows every planned post by channel, creator, and status. Move posts by dragging, spot gaps instantly, and color-code by brand or platform. Plan a full month in one afternoon.
- Drag-drop to reschedule any post
- Color-coded lanes per channel or brand
- See post density across the month at a glance
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Skincare Reel
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Blog: UGC Tips
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Story BTS
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WA Blast
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Product Review
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Email Newsletter
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Reel — GRWM
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WA Drip #2
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YT Short
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Approval Workflow
Get client sign-off without a single email or WhatsApp thread
The problem
Content approval over email means 12-message threads, version confusion, missed replies, and posts going live without proper sign-off.
Share a read-only or comment-enabled calendar link with your client. They review every post, leave comments, and click Approve, all in a clean interface that does not require them to create an account.
- Shareable link with password protection option
- Per-post comment and approval from clients
- Track which posts are approved and which need revision
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Skincare Reel
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Blog: UGC Tips
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Story BTS
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WA Blast
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Product Review
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Email Newsletter
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Reel — GRWM
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WA Drip #2
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YT Short
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Creator Briefs
Brief creators in seconds, not documents
The problem
A PDF brief sent over email forces creators to ask clarifying questions before they start, adding days of delay. Poorly briefed creators deliver off-brand content that requires expensive revision rounds.
Each calendar slot has an inline brief section with fields for reference images, caption copy, hashtags, tone notes, and deliverable specs. Briefs are sent directly to the creator's dashboard with no separate tool needed.
- Attach references, examples, and captions
- Creators see briefs inside their UGC India account
- Update briefs at any time before content is submitted
Hook (0-3s)
POV: you finally found a moisturiser that doesn't feel like sunscreen 😂
Problem (3-10s)
Most moisturisers leave that white cast. Not this one.
Solution (10-22s)
This Niacinamide gel sinks in 3 seconds flat — show on back of hand close-up.
CTA (22-30s)
Link in bio for ₹200 off. No code needed.
Complete feature list
A content planning workspace designed for scale
Everything designed to work together, no separate tools, no stitching required.
Drag-Drop Visual Calendar
Monthly, weekly, and list views. Color-code by channel, creator, or campaign. Reorganize the entire month in minutes.
Content Status Workflow
Track each post from Idea to Published through a configurable status pipeline. See exactly what is blocked and why.
Creator Brief Builder
Attach detailed briefs with reference images, caption copy, hashtag lists, and tone-of-voice notes to every post slot.
Client Approval Sharing
Share a read-only or comment-enabled calendar link with clients who do not have UGC India accounts. Get approvals without email chaos.
Multi-Account Management
Manage content across multiple Instagram accounts or client brands in one calendar with separate lanes and permissions.
Post Duplication and Templates
Duplicate recurring post formats with one click. Save custom post templates for weekly series or recurring campaigns.
Direct Instagram Publishing
Schedule posts directly from the calendar to your connected Instagram Business account. Set it and let the system handle timing.
Export to PDF or CSV
Generate polished PDF content calendars for client presentations or download CSVs for reporting and analysis.
Ready to grow as a creator?
Join thousands of creators already building portfolios, landing brand deals, and earning on UGC India. Free to sign up.
Related features
Also explore
Everything works better together. See how these features connect.
UGC Campaigns
Source creators for the content slots in your calendar and manage deliverables end to end.
→Portfolio Builder
Once content is published, pull it into a creator portfolio automatically.
→Instagram DM Automation
Tie your publishing schedule to automated DM sequences triggered by post engagement.
→FAQ
Frequently asked questions
Everything you need to know before getting started.
Does it work for brands or creators too?
Both. Brands use it to manage multi-channel campaigns across team members. Creators use it to plan UGC deliverables, personal Instagram content, and client work in one calendar.
Can I plan content for multiple social media accounts?
Yes. You can manage multiple Instagram accounts, client brands, and YouTube channels from a single calendar with color-coded lanes per account.
Does it post directly to Instagram or YouTube?
Direct publishing to Instagram is available. YouTube direct publishing is on the roadmap. You can also export posts as a PDF or CSV for manual scheduling.
Can my client view and approve content before posting?
Yes. Share a view-only or approval-enabled calendar link with a client. They can leave comments and approve or request changes without a UGC India account.
How does the content brief feature work?
Each calendar slot has a brief section where you can add references, caption copy, hashtags, and notes. UGC creators receive briefs directly in their creator dashboard.
Can I track whether a post went live?
Yes. Posts have a status field: Idea, Draft, Review, Approved, Scheduled, and Published. You can filter the calendar by status.
Is there a team feature for content collaboration?
Yes. Invite team members or freelancers, assign them to specific posts, and track edits and comments per post in real time.
Does it support video content planning?
Yes. You can attach video files or links to any post slot and preview them directly in the planner before sending to Instagram or handing off to a creator.
Can I plan WhatsApp broadcasts alongside social content?
Yes. WhatsApp campaign sends appear on the calendar alongside social posts, so you can view your complete communication schedule in one timeline.
Is there a mobile app?
The web app is mobile-responsive and works well on phones. A dedicated mobile app is on the product roadmap.
Can I export the content calendar for a client presentation?
Yes. Export as a PDF or CSV for any date range. The PDF format is designed to look professional in client decks.
What is the difference between a content planner and a social media scheduler?
A planner is for ideation, briefs, collaboration, and approval workflows. A scheduler is for auto-publishing at a set time. UGC India's content planner does both, plus integrates with creator briefs and campaigns.
Does it generate captions or hashtags with AI?
AI caption suggestions based on your brief and audience are available on select plans. You can edit before publishing.
How far in advance can I plan content?
No limit. Some teams plan 3 months ahead for quarterly campaigns. The calendar supports any date range.
Can I duplicate posts for recurring content types?
Yes. Duplicate any post slot, which is useful for weekly recurring formats, recurring promotional posts, or repurposing content across channels.